If a company is to
stay at the forefront of its business with innovations and improvements,
it needs input and ideas from the top minds in its field. For that reason,
D'Addario formed the D’Addario Musician's Advisory Board.
Professional musicians and scientists from various backgrounds are recruited
for the Board to give us immediate feedback and opinions during the research
and development stage of new products. Each member visits the factory
twice annually, and these visits enable D'Addario's engineers, technicians,
and marketing staff to zero in on specific product needs
